BRAND DEVELOPMENT

Your brand is a unique statement and symbol to your customers of the quality of your products and the reputation of your business. At CPL, we deliver brand strategy based on current and thorough market research in order to meet your goals and drive your overall business performance.

Turning Your Business Into a Brand

Whether you have a logo already or you’re starting from scratch, CPL can develop your business into a brand that resonates with the right customers. We create a tailored brand strategy that keeps your business top-of-mind for consumers and optimized for the long term, whether you’re looking to start fresh, drive sales, or grow your reach.

Your Business Is More Than a Logo

Design is only one part of a multifaceted process when it comes to developing your brand. Our team of experts uses market strategy, market research, and competitive business analysis to perfect the identity of your brand, turning it into a tool that works for you.

A Strategically Crafted Message

The best brand strategy doesn’t happen overnight. At CPL, our team works with your business, testing and improving the unique identity behind your brand to achieve maximum impact with your customers. We help you craft a strategic message that lasts a lifetime.

Our Capabilities

Brand development services fueled by global awareness and data-driven analytics to propel your business to new heights.

BRAND STRATEGY

A comprehensive plan to develop your brand into a long-term driver of sales, acquisitions, and more.

BRAND IDENTITY

Creating your brand’s identity through a process of targeting audiences via proper media channels.

ASSET MANAGEMENT

Whether it’s maintaining an old logo or creating something new, your brand assets need to be curated and its reputation monitored.

MESSAGING

Your business needs a team that can craft a message and responds to customers in a way that maintains your brand image.

BRAND IMPLEMENTATION

Building a brand from the bottom-up takes market strategy, creatives, technology, and more to penetrate today’s market.

CREATIVE SERVICES AUDIT

An in-depth, foundational review of all creative assets to assess reach and impact using top-level data and research.

MARKET RESEARCH

A qualitative and quantitative analysis of market opportunities, strengths, and weaknesses tailored for your business, segmented to specific target demographics.